Gen Z

Global alcohol market drops $830bn as Gen Z drinking habits shift

Lifestyle, Metro / /

The global alcohol industry has lost about $830 billion in value over the past four years as younger people drink less, Bloomberg reports. An index tracking 50 major beer, wine, and spirits companies is now 46% below its June 2021 peak. “There is a structural change going on — people are drinking less,” Morgan Stanley […]

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Gen z

Gen Z choose flexibility over better pay — new HP study reveals

News / /

New research from HP Inc.’s 2025 Work Relationship Index shows a significant shift in workplace priorities, with four in five Gen Z employees willing to accept lower pay for greater flexibility and autonomy. The study highlights that younger professionals are challenging traditional work models, seeking more purpose-driven, balanced careers, and leaving companies that fail to

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