Home News Supermart.ng launches ‘Proudly Nigerian’ drive

Supermart.ng launches ‘Proudly Nigerian’ drive

by adminV

Victor Ogunyinka (@vogunyinka)

In its bid to encourage purchase of indigenous products, Supermart.ng
has officially launched a ‘Proudly Nigeria’ drive initiative on

Supermart.ng has labeled all locally produced products with a
‘Proudly Nigerian’ stamp, making it easier for customers to identify and
spend their money on local products.

Speaking at the launch, co-CEO, Gbolahan Fagbure, said: “We’re not
one to jump on a bandwagon but for the last couple of months, we’ve been
promoting homegrown goods… you will notice a ‘Proudly Nigerian’ tag on
all Nigerian-made goods on our site. If you’re thinking of substituting
more foreign imports for locally produced items, then, there’s no better
place than Supermart to find all you need for your home and office.”

Also speaking at the event, Raphael Afaedor, co-CEO explained that
“We did a test-run over the last two months and what we have seen is
that when customers know what is produced in Nigeria versus what is
imported, they are likely to choose local equivalents in a significant
number of cases; today’s customer wants to make an impact through what
they buy.  We have seen a 32 per cent increase in the purchase of local
products since we started promoting locally made goods.

Furthermore, the Senior Public Relation Officer, Bukunola
Femi-Dagunro, revealed that “with over 70,000 products to choose from,
comprising of the inventory of all the leading supermarkets and local
markets, this is indeed the largest effort across the country to enable
customers spend their naira on local products.  Customers can use the
coupon code ‘Proudly Nigerian’ to get a special discount on


You may also like

Leave a Reply