Pop star Taylor Swift is moving to protect her voice and image, filing trademarks aimed at stopping AI deepfakes.
The applications were submitted Friday to the United States Patent and Trademark Office through her company, TAS Rights Management. They cover two audio clips and one stage image.
In one clip, Swift says: “Hey, it’s Taylor Swift, and you can listen to my new album, The Life of a Showgirl, on demand on Amazon Music Unlimited.”
The second clip adds: “Hey, it’s Taylor. My brand-new album, The Life of a Showgirl, is out on October 3 and you can click to pre-save it so you can listen to it on Spotify.”
She is also seeking to trademark an image of herself performing with a pink guitar in a sequined outfit.
The move comes as AI-generated content using Swift’s voice and likeness continues to spread online.
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Trademark lawyer Josh Gerben said the filings could help strengthen her legal protection.
“While existing ‘Right of Publicity’ laws offer some protection against unauthorised use of a famous individual’s likeness, trademark filings can provide an additional layer of protection,” he wrote.
He added: “AI technologies now allow users to generate entirely new content that mimics an artist’s voice without copying an existing recording, creating a gap that trademarks may help fill.”
Gerben said protecting the image could also help Swift challenge AI-generated visuals that resemble her.
The strategy mirrors a similar move by actor Matthew McConaughey, who has secured trademark rights tied to his voice.
“We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world,” McConaughey said.