Instagram, the photo and video-sharing platform owned by Meta, has crossed 3 billion monthly active users, further cementing its status as one of the world’s most influential social media apps.
The milestone was announced on Thursday by Adam Mosseri, Head of Instagram, just days before the platform’s 15th anniversary.
“Instagram has always been about creativity, and continues to stand for that. From DMing your friends memes, to watching Reels that only you get, keeping up with all your favorite creators, or posting your creative moments, Instagram is the place to connect with friends,” Meta said in a statement.
Industry data shows that Instagram’s user base has nearly doubled in the past five years, driven by younger audiences, creator-led content, and the popularity of features such as Reels, Stories, and in-app shopping.
Over the years, the platform has grown into a cultural hub where global trends are set, influencers launch careers, and businesses directly engage with consumers.